Kettle Brand Potato Chips, Honey Dijon — If you have ever wanted your crisps to make an argument, Kettle Brand’s Honey Dijon is prepared to make one.
Manufacturer Kettle Brand
Form Kettle-cooked
Stated Flavour Honey Dijon
Implied Ambition To make you feel sophisticated about eating crisps from a bag on a Tuesday

There are flavour combinations that exist because someone got bored, and there are flavour combinations that exist because someone got it right. Honey Dijon sits in the second category, though it has no business being as coherent as it is. A bag of these arrives with a certain confidence that either pays off or doesn’t — and here, on balance, it does.
Opening Notes
Open the bag and you get mustard first — clean, sharp, the kind that registers at the back of the nose rather than the front. Underneath it, something warmer, a suggestion of sweetness that softens the edges without muddying them. There is no artificial heaviness here, no chemical approximation of honey that smells like a candle. What you are getting is a reasonably honest representation of two ingredients that have earned their place on a crisp.
Structural Integrity
Kettle Brand earns its name. These are properly cooked chips — dense, irregular, with that particular resistance in the bite that tells you something real happened in the making of them. They do not shatter so much as yield under pressure, which is the correct behaviour. A few in every bag will be thinner and crispier than the rest; this is not a flaw, it is a feature, and anyone who has spent time around kettle-cooked product knows that.
Palate Progression
The first bite is mustard-forward — Dijon specifically, with its particular dry heat rather than the vinegary bluntness of yellow mustard. Somewhere around the second chew, the honey arrives, and this is where the balance either holds or collapses. It holds. The sweetness is present but not dominant; it rounds out the mustard’s edge without turning the whole thing into a confection. The potato underneath all of this is doing quiet, competent work, grounding the flavour so it doesn’t float away into abstraction. The finish is warm and faintly savoury, with no chemical linger. You put another one in your mouth before the last one has quite finished, which is the truest measure of anything.
Tactile Considerations
Your fingers will come away with a fine, pale-yellow dusting that smells better than most things that end up on your hands. It is not the aggressive coating of some flavoured crisps — no orange powder, no theatrical residue — just evidence that something was there. A single wipe on a napkin settles it, which suggests a certain restraint in the seasoning application. That restraint is appreciated.
On Restraint
My opinion on flavoured crisps generally is that they try too hard, layering complexity until the original ingredient — the potato, which someone actually grew in actual soil — disappears entirely. These do not make that mistake. The Honey Dijon flavour is applied with something approaching proportion. It enhances rather than replaces. This is not a small achievement in a category that routinely mistakes loudness for character.
Pairing Considerations
- A sharp cheddar that can hold its own against the mustard without being overwhelmed by it
- Cold lager — something with a clean finish that doesn’t fight the sweetness
- A desk lunch, eaten quickly, between tasks, with no apology required
- A cheese board where you want something that asks a question of the other components
- Plain sparkling water, which resets the palate and keeps the flavour honest across multiple rounds
The Verdict
This review of Kettle Brand’s Honey Dijon finds a crisp that has done the thing it set out to do and done it without embarrassing itself. The balance between the two title ingredients is genuine, the texture delivers what kettle-cooking promises, and the seasoning knows when to stop. At $4.29 for five ounces, you are paying a fair price for something that is better than it needed to be.
Verdict: Balanced, confident, worth it
Seal of Consideration: The chip that knows what it is rarely disappoints.
About the Author
Peggy Donoghue
Peggy Donoghue spent thirty-one years as a school dinner lady in Bradford before taking early retirement. She joined Chip Aficionado after winning a local food writing competition. She does not own a thesaurus and does not need one.








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